2nd Consecutive Year of Jr. NBA League in China Includes Return to Beijing and Shanghai
BEIJING, March 25, 2017 – NBA China announced today that the Jr. NBA League will play in China for the second consecutive year in 2017. This year’s league will include the launch of the first Jr. NBA League in Sichuan Province, as well as Jr. NBA Leagues in Beijing and Shanghai.
The school-based leagues, which will run from March 25 - May 21, will feature a total of 148 teams from elementary, middle and high schools in Beijing, Shanghai and Sichuan Province playing a total of 382 games.
The Jr. NBA Beijing League, in partnership with Beijing Municipal Bureau of Sports and Beijing Municipal Education Commission tipped off today at the No. 35 Middle School with 73 boys teams and 37 girls teams. The Jr. NBA Shanghai and Sichuan Leagues will tip off March 25 with 22 teams and April 15 with 16 teams, respectively.
“Growing the game of basketball at the youth level is a top priority for the NBA,” said NBA China CEO David Shoemaker. “We're very excited to extend our work with the Ministry of Education, as well as regional education and sports authorities to bring the Jr. NBA program to more schools and cities across China.”
During the 2015-2016 school year, Jr. NBA League was held in seven cities in China, including Beijing, Guangzhou, Hangzhou, Lishui, Shanghai, Tianjin and Xiantao.
In addition to the Jr. NBA League, NBA China works with the Chinese Ministry of Education to incorporate fitness and basketball development in elementary, middle and high schools throughout China. The partnership provides students with enhanced basketball training through a basketball curriculum jointly developed by the Ministry of Education and the NBA, and by hosting coaching seminars and basketball clinics for P.E. teachers across China. During the 2016-17 school year, more than half a million students from 525 schools across 11 provinces are participating in basketball classes using the curriculum jointly developed by NBA China and the Ministry of Education.
About NBA China
The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of 30 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including Tmall.com, JD.com, WeChat, NBAStore.cn, NBAStore.hk and NBAStore.tw. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games China 2017, 14 NBA teams will have played 24 games in Greater China. The NBA is the most-followed sports league in China, with more than 115 million social media followers.