7 Habits of Highly Successful PR Professionals

By denisechen

I recently read a great article resulted from The 7 Habits of Highly Successful People by Stephen Covey, it’s a habit-by-habit guide that can be integrated to a PR professional’s daily work. Below is a digest from this article based on my own experience to share with everyone from the PR industry.


Digest from The 7 habits of highly successful people by Stephen Covey’s to PR

Habit 1: Be proactive.

The role of a professional PR consultant is not just sit there and gets instructions from clients, but quite the opposite. As PR consultants, our main role is to stay ahead of our clients’ industry trends. Industry insights, hot topics, tradeshows and conferences, new social media tools and features etc. Make sure you are on top of these before doing recommendations to your clients. Doing extra miles will position you as an expert and build your client’s trust. Trust is the most valuable currency between a consultant and his client.

Habit 2: Begin with the end in mind.

Think ahead of the goal before planning a campaign or a PR program. Let’s put this in a simpler way, we do everything for a reason, hope to reach a goal. What is the goal of this PR campaign you are planning for your client? Who is the target audience? What key message needs to be delivered through this program? Which media outlet will best deliver this message to the right audience? Make sure you do not start designing a PR plan before you have collected the answers to these questions.

Habit 3: Put first things first.

The EASTWEST daily huddle – from Mastering the Rockefeller Habits.
All of us have uncountable tasks every day plus some sudden changes of deadlines. You need to be organized if you want to get things done, ,i.e., to prioritize your tasks. One of EASTWEST PR’s best practice is the daily huddle. We spend half an hour every morning at 10:30am to discuss our tasks of the day – 3+1. 3 tasks plus 1 priority. To have a clear plan for the day you need to set up a practical task as priority of the day. Focus on completing these key taks before starting anything else of lower importance. It is too easy to get caught in unimportant yet urgent issues.

Habit 4: Think win-win.

Before asking your partners do anything for you or for your clients, think of how this will bring mutual benefits to both of you. Only relationships based on mutual benefits will last long. A mutually beneficial partnership is the key for any successful business.

Habit 5: Seek first to understand, then to be understood.

This is crucial when you work with media. Before calling any journalist, make sure you know about their covered areas, interests, preferences, deadlines, their audience types etc. Knowing their working schedule, when and how it the best time to pitch will eventually gain you their appreciation and understanding. Remember that your goal is to become their trusted source of information.

Habit 6: Synergize.

Combine the strengths of people through positive teamwork, so as to achieve goals no one person could have done alone.
In PR, teamwork is particularly important when it comes to a putting together a complex PR campaign, a press conference or a media briefing. No one can possibly do everything right alone. It takes more than one person’s efforts to hold a spectacular event especially when third parties are involved.

Habit 7: Sharpen the saw.

Never stop learning, particularly in the field of PR. With all the new tools and communication technology, especially in the field of social media, a PR consultant will be left behind if he does not keep growing with and beyond the trends. You need to know what is going on in the marketplace first to be able to provide accurate recommendations to your client.

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