Airbnb signs Shiji distribution deal to bolster China hotel strategy

Airbnb has another distribution partner to help boost its hotel inventory. But this time it is aimed squarely at expanding its presence in China.

The agreement is similar to others that have been signed (beginning with SiteMinder) that give hotels the chance to distribute their content on Airbnb since it officially opened up to non-private accommodation in early-2018.

This particular deal, with Shiji Distribution Solutions, is aimed primarily at giving hotels and other accommodation providers in China the opportunity to get content on Airbnb.

Airbnb is not the market-leader in China (a role it enjoys elsewhere in other markets), as it competes with the likes of Tujia in the homestay sector.

The Shiji deal will give it a considerable boost with getting inventory from hotels and accelerate its accommodation supply strategy in the country.

Anson Lau, managing director of Shiji Distribution Solutions, says: "As a leading distribution solution for hotels in the Chinese market we’re always looking to increase the number of distribution channels that hotels can use to reach their potential guests.

The addition of hotels to the Airbnb weaponry in 2018 came with a bold battle cry from CEO Brian Chesky who positioned the company up against Expedia and Booking.com.

In China, alongside Tujia, Airbnb will face competition from the likes of Ctrip and countless other online travel agencies.

Disclaimer
The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting the same to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of content received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.
Top