Channel Migration: The Road to Growth has many Lanes

The economy is stabilizing and optimism is spreading. Still, four in ten consumers remain financially challenged, and many are still entrenched in conservative shopping behaviors. CPG sales trends are stagnant, with dollar sales growth largely driven by price increases.

And, the shopper journey has become complex – consumers have more choices than ever in today’s omni-channel marketplace. Mobile and digital technology is exploding, generating vast volumes of data on consumer shopping preferences and behaviors. Critical to success is the ability to harness and transform these abundant data into insights. These insights must be the foundation for carefully targeted marketing programs that demonstrate a concrete understanding of channel usage patterns of marketers’ most valuable shoppers.

To provide a framework for protecting and growing share of the nearly $737 billion CPG marketplace, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends. Ultimately, to drive consumer loyalty and margin growth, you need to give shoppers control to find solutions that are simple, convenient and affordable for them.

Please click here to download the report.

Disclaimer
The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting such content (including texts, pictures, photos and diagrams) to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of any content/information (such as texts, pictures, photos and diagrams that infringe on any copyright) received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.
Top