China's Ctrip-backed LvYue enters Indian hospitality market

LvYue Hotel Management, the strategic investment arm of Ctrip Group, is the latest Chinese company vying for a pie of the Indian hospitality market. Earlier this year, the company incorporated its India unit LvYue Hotel Management (India) Pvt Ltd, which is operating out of DLF Cyber City in Gurgaon.

LvYue is the second Chinese player in the Indian hospitality market after Jin Jiang International, which established a major footprint in the country with the acquisition of Sarovar Hotels & Resorts in 2016 via its European entity Louvre Hotels.

Industry sources told DNA Money that LvYue is currently scouting for properties in North India while simultaneously building its management team. "They are in the process of hiring key department heads for various management functions. The India unit is being led by a Chinese executive Jiaxi Song who is the chief executive officer of the company," said a source familiar with the development.

Established in 2016, the LvYue Group has built a portfolio of over 500 properties worldwide by 2018-end. It currently has three brands - Floral, Sucha and Vyluk, and its hotels are operational/under development in more than 60 destinations across 10 countries including China, Japan, South Korea, Thailand and Malaysia. The company is expecting its network to exceed 2,000 hotels by the end of this year.

While there is not much information about LvYue's India operations, DNA Money has learnt that the company has got one operational project in Sector 49, Gurugram. Christened 'Quite Good House', the 18-room property is listed as a three-star suite hotel on the online travel agency (OTA) Expedia. The guestrooms, accommodating two persons, are sold on the OTA platform in the price range of Rs 2,100 to Rs 2,200. The rates quoted are inclusive of breakfast, parking and internet but do not include taxes and service fees.

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