China's Hanting plans mega expansion to be world's largest hotel chain by 2030

Hanting Hotels plans to open 10,000 hotels by 2030 to become the world's largest single hotel brand as it sheds its budget image and shifts toward the high-end market.

Hanting has 2,411 hotels in China right now, and the Shanghai-based firm will have upgraded 80 percent of them to the Hanting 3.0 standard by the end of next year, The Yicai Paper cited Chief Executive Xu Haochun as saying on July 14. It will wind down those that it does not renovate.

Hanting 3.0 mostly focuses on improving designs and digitization and will result in higher quality rooms but without price hikes, Xu said, adding that it will also cut management costs and be a time-saver for franchisees. The firm unveiled the standards on July 13 and Xu compared them with those of luxury hotels, though the rooms will still be limited by the existing space and facilities available at the properties.

Chinese consumers are no longer content with staying at cheap hotels, said Zhang Min, chief executive of Hanting's parent Huazhu Group. They want more in terms of quality accommodation and so there is no room for budget hotels to try and become cheaper.

Disclaimer
The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting the same to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of content received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.
Top