Ctrip to spend RMB 100 million to promote skiing in China

Ctrip announced the formal launch of the "Ctrip 300 million user skiing program", and said it will spend RMB 100 million in 2019 for the promotion of skiing in China.

Compared with other countries, skiing is not a popular sport in China. Austria has 36% skiing population, 5.9 times skiing per capita, Japan has 9% skiing population and 2.5 times skiing per capita, while China has only 1% skiing population and only 1.08 times skiing per capita, which contains huge market potential.

For the huge business opportunities of the ski industry, the company said that it expects 700 contracted ski resorts in 2019, two million people will be able to book skiing through Ctrip, and there will be a flow 50 million people through the app. In order to achieve this goal, the online travel agency has platform signed a cooperation agreement with Huaxue Zoo, a domestic ski Internet service platform.

The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting such content (including texts, pictures, photos and diagrams) to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of any content/information (such as texts, pictures, photos and diagrams that infringe on any copyright) received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.