DAZN wins exclusive Liga MX right in Brazil

Photo: Soccerex Limited

Global sports over-the-top (OTT) service DAZN has won Brazilian rights to exclusive live matches from Liga MX, Mexican soccer’s top-flight, until the end of the 2020/21 season.

With the agreement under way during ongoing 2019/20 campaign, DAZN’s Brazilian operation, based in Rio de Janeiro, will stream regular-season home games played by Club America, Toluca, Monterrey, Cruz Azul, Pumas, and Puebla, in addition to Liga MX’s playoff fixtures.   

The rights acquisition marks DAZN’s third in the region over the past seven days, having also picked up rights in Brazil to Turkish soccer’s Süper Lig as well as an extension to its deal for rights to the EuroLeague basketball competition until the end of the 2022/23 season.

Sergio Floris, DAZN’s Vice President for Rights and Original Content in Brazil, said: “We know that Brazilians’ passion for football goes beyond borders and our goal is to offer our subscribers the most sports.”

DAZN’s coverage in Brazil also includes the Copa Sudamericana and Brazilian soccer’s Serie C, as well as European top-flight soccer from the Premier League in England, France’s Ligue 1, Italy’s Serie A, and North America’s Major League Soccer (MLS).

Its first broadcast from the Liga MX came during Cruz Azul’s 5-2 victory over Club America over the weekend. 

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