The Middle East has traditionally been a key region for the export of oil and is crowded with oil producing giants. Many people believe that it is not feasible to promote solar energy development in such an area. However, a survey on the Middle East market shows that a number of Middle Eastern countries, including the UAE and Saudi Arabia, have already formulated plans for solar energy development. In early 2014, the National Strategic Alliance for Solar Thermal Energy Technological Innovation (NAFSTE) sent a delegation to the Middle East to gain an understanding of the solar energy status quo in that region and explore the possibilities of future cooperation. Liu Xiaobing, Secretary General of NAFSTE, who was a member of the delegation, talked about his perception after the survey. Mr. Xiaobing believes that Middle Eastern countries are now taking active measures in mapping out solar energy development plans. To him, it may not seem feasible for Chinese enterprises to facilitate project cooperation in the near term, but solar energy enterprises aiming at international operations will benefit greatly if they get involved in the Middle East market early.