Digital Payments and E-commerce in Latin America [2022–2025 Projections]

By Valentina Duque  Posted August 25, 2022  In Payments

Every year, Americas Market Intelligence (AMI) publishes a new edition of its E-commerce Data Library, gauging the evolution of electronic commerce in the region. The analysis includes variants such as payment methods, cross-border trade, or purchasing devices, from angles such as market share, turnover, and annual growth rate.

This article refers to first-hand transactional data from the E-commerce Data Library 2022, following extensive research by the Americas Market Intelligence team into 17 Latin American markets.

AMI also provides detailed analysis for each market, as well as cross-country data, as needed. You can visit this link for more information.

In this article:

  • Volume of E-Commerce in Latin America 2022
  • E-commerce and Its Local Impact in Latin America
  • Verticals with the Highest Projected Online Sales between 2022 and 2025
  • E-commerce Penetration of Total Retail Sales in Latin America
  • Most Used Payment Methods for Online Purchases in Latin America
  • The Latin America E-commerce Data Library

Volume of E-Commerce in Latin America 2022

The pandemic sped up the adoption of digital purchases, which remained steady during 2021, and will continue to do so in the coming years. AMI forecasts sustained annual growth of 25% through 2025. “Many businesses around the region are even reporting growth upward of 100% in their e-commerce sales. These rates are fairly aggressive in our experience,” says Lindsay Lehr, head of Payments Practice at Americas Market Intelligence

It is worth noting that, of the 17 markets analyzed by the AMI team, Guatemala and Nicaragua have the highest forecast growth in e-commerce, with an annual average of 40% between 2021 and 2025. The most mature markets like Brazil and Chile show a modest 20–25% increase in e-commerce volume for the same period.

“In 2022, small Latin American economies are at the start of an e-commerce wave similar to that of the most mature markets at the beginning of the pandemic. This is a really important point, considering e-commerce is people’s gateway into using digital payments more broadly,” says Lehr.n 2022, las pequeñas economías de América Latina están comenzando una ola e-commerce similar a la de los mercados más maduros al inicio de la pandemia. Esto es muy importante si tenemos en cuenta que el comercio electrónico es el gancho de iniciación de usuarios a los pagos digitales en general”, analiza Lehr.

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