France TV key facts

Technological development

  • +105% sales of tablets from 2012 to 2013.1/4 of French population is equipped with tablets in 2013
  • 1 out of 4 TV screens bought in 2013 were connected TV. 10% of French households equipped with connected TV sets now
  • Smartphone penetration increased to above average 68% of the French population

Developments in local media market

  • 6 new (launched Dec 2012) HD DTT channels cover 67% of the French territory by Dec 2013 and were included in the panel in Jan 2014
  • New law on the independence of pubic audiovisual allows channel to switch from pay to free DTT

TV viewing

  • 2013 daily viewing time was 226 min per person. Viewing time has increased by 21 minutes in last 5 years
  • Viewing time slightly decrease compared to 2012 because of the lack of major sports or political events

Programme development

  • With 58 places in the top 100 audiences of the year, US series are the most popular genre. The Mentalist gets 20 spots in this top 100
  • For its second season, The Voice is the moat watched entertainment programme in the country

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RTL AdConnect

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