India Citizens Prioritize Spending on Sustainable Products

image courtesy of Elena Pashynnaia from Pixabay

Citizens of India want to leave an impact on the planet by prioritizing spending on sustainable products and contributing to local businesses, as per the American Express Trendex report. 87% of India respondents always or often purchasing sustainable products and 97% are interested in spending money on items that will have a positive impact on local businesses and communities, which is highest amongst all the other surveyed countries. Good news on this Earth Day.

The survey further reveals 98% of India respondents want to spend money on items that will help build low-carbon communities around the world. 97% think all products should be required to be environmentally friendly while 96% think about the impact on the planet when making purchase decisions. Encouragingly, 92% of India adults surveyed are willing to pay a premium for sustainable products with growing awareness on the benefits of sustainable products. For 43% of India adults surveyed, increased product availability and a better understanding of the product benefits are key motivators to purchase sustainable products in the future while for 37%, it is a better price point.

Manoj Adlakha, SVP and CEO, American Express Banking Corp India said, “Indian customers are making conscious decisions and shifting their buying patterns by prioritizing spending on sustainable products thereby contributing to local businesses and leaving a positive impact on the planet. Ever since the pandemic hit the world creating an irreversible impact on millions of people around the world, people are becoming increasingly mindful about the purchases they make and the impact that will create for generations to come.”

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