The Jamaica Promotions Corporation (JAMPRO) has recently signed a Memorandum of Understanding with the Caribbean Chamber of Commerce in Europe (CCCE).
The MOU aims to facilitate joint activities between the organisations to increase trade and commerce between Jamaica and the UK/Europe, and to promote European investments into Jamaica.
This MOU comes as JAMPRO seeks to expand its reach across Europe and widen the penetration of Jamaican products in European markets, which traditionally have performed strongly in the United Kingdom. As they are located in Brussels, the CCCE will be able to provide much needed advice on various trade issues such as trade compliance (packaging, labeling, distribution) and legal matters.
The agreement is timely – JAMPRO is intensifying its activities as Jamaica seeks to rebound from the economic impact of the COVID-19 pandemic, and Europe is high on the Agency’s list of priority markets. Laurence Jones, Manager of JAMPRO’s European Regional Office (ERO), says that this agreement will complement JAMPRO’s export and investment promotions objectives as well as marketing strategies within the European Union.