Man United, COPA90, NBC Goal to Disscuss Changing Content Needs of Soccer Fans at Soccerex USA

A panel of global media experts including senior figures from Manchester United, Copa90, Goal and NBC Sports Group will discuss the changing content needs of sports fans in the modern market in a special session at Soccerex USA this November 15-16 in Miami. 

The panel will discuss today’s disrupted world, where live sports are no longer the be-all and end-all for fans. Though many fans still tune in for big games, other forms of match content such as near-live and highlights are becoming increasingly important for a society on the go, used to consuming media via mobile devices. Also, for the digitally native fans of the YouTube generations, there is a desire for original bespoke content that is increasingly being catered for by rights holders and media - and even more so by the fans themselves. This session will bring together of a group of industry experts to discuss this incredibly important topic. 

Sharing his knowledge and experience on this topic is Manchester United’s CEO of Media, Phil Lynch. Lynch joined Manchester United as the Chief Executive Officer of Media in January 2017, and is responsible for overseeing the Club’s Media initiatives, including the management and operations of MUTV, the creation and editorial oversight of the official match day programme and the official monthly magazine, as well as the club’s digital media partnerships and direct to consumer products. Prior to his time at Manchester United Phil was the Global Head / Vice President of Content & Media Partnerships at Yahoo, overseeing 3500+ content partnerships across all verticals, as well as their digital distribution efforts, and was credited with developing Yahoo’s over the top (OTT) live sports offering via securing broadcast rights and partnerships with the likes of the NFL, NHL, MLB, and PGA Tour. Lynch will share his knowledge and insights into the current media climate, and OTT platforms, from the perspective of one of the world’s largest football clubs. 

Joining Phil on the panel, is Marc Horine, General Manager - Americas, of Copa90, the world’s largest independent soccer media business who can count Major League Soccer and Turner International as investors. Copa90 reach tens of millions of fans through social media platforms, owned/operated properties and a global distribution network. Marc is responsible for growing the brand in North and South America. Marc joined Copa90 in 2016 following a decade at ESPN where he helped grow ESPN’s worldwide digital audience to 100 million unique users, pioneered digital advertising formats and direct-to-consumer experiences, developed ESPN’s entire digital audio portfolio and delivered record financial results for the most successful sports properties in the world. Marc will draw upon his experience with both ESPN and Copa90 in this panel discussion. 

In addition to Phil, and Marc, is Rick Cordella, who was named Executive Vice President and General Manager, Digital Media, NBC Sports Group, in September 2016. He is responsible for all aspects of NBC Sports Group Digital, which consists of Playmaker Media, a provider of end-to-end support for companies in need of live streaming solutions; direct-to-consumer services, including NBC Sports Gold; NBCSports.com; NBCOlympics,com; Rotoworld.com; the NBC Sports Talk franchises, including Mike Florio’s ProFootballTalk; and the NBC Sports, NBC Sports Talk and NBC Sports Scores apps. Rick will provide a valuable perspective from one of the world’s leading entertainment sources. 

Completing the panel of speakers is Goal’s Global Editor-In-Chief, James Dickens. As global editor-in-chief for Goal, Perform Media’s largest football media outlet, Dickens oversees the creation of a variety of content using that targets Goal’s global audience of football fans, with a focus on the biggest players, teams and competitions. Being responsible for the world’s biggest digital football destination and overseeing Goal's extensive correspondent network, Dickens has a global understanding of both the world of football, its fans and the wider football industry. Prior to joining Goal, Dickens was Head of Sport for Yahoo and has 20 years’ experience in sports media. Dickens’ vast knowledge and experience of the sports media industry, with focus on soccer makes him an ideal person to round off this panel of industry experts. 

Shaping this panel discussion, will be Christopher Vollmer. Chris is the TMT Americas Leader for PwC and the Global TMT Leader for Strategy&, a member of the PwC network of firms. Prior to joining PwC in 2014, Chris was a partner with Booz & Company and the leader of its global entertainment and media practice. Chris specializes in strategy development and capability building for leading entertainment, media, and digital companies. His areas of expertise focus on developing strategies for revenue growth, building digital businesses, and creating innovative user experiences. Chris’ expertise in media will help direct this exciting discussion.  

The “Original Content v Live Sports: What do fans really want?” session will be part of an industry leading conference programme at Soccerex USA that is being  developed in conjunction with an advisory board containing representatives from Concacaf, MLS and US Soccer. For more information about the advisory board please click here.  

Soccerex USA is sponsored by the London Football Exchange, the world’s first fully integrated soccer club stock exchange and marketplace, and hosted in partnership with General American Capital Partners. The two day event will take place at Miami’s iconic Marlins Park and will comprise an exhibition showcasing the latest soccer business, performance and technology innovations. Soccerex USA will include a programme of structured and informal networking events to connect delegates from across the USA and the rest of the world and it will feature a market leading conference agenda, with international experts tackling topics such as league expansion, women’s soccer, youth development, eSports, stadia technology, investment and new commercial opportunities.

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