First U.S. Sports League to Integrate Social Media into App in China App to Provide Chinese Fans Instant Access to Video, Highlights, Scores, Stats and More
NEW YORK and BEIJING, April 15, 2016 – The National Basketball Association (NBA) announced today the launch of the league’s first NBA App in China, focused on delivering the best Chinese-language fan experience to millions of fans in the country.
Developed in partnership with Tencent, a leading provider of comprehensive Internet services in China, the NBA App will provide greater access to compelling in-language NBA content, news and video curated by China-based editors. A first for a U.S. sports league in China, the NBA’s app will integrate the NBA China social media feed. The NBA is the most-followed sports league in China, with more than 108 million social media followers.
Available on iOS phones and tablets and Android phones, the NBA App will feature more than 50 new videos per day, including game recaps, highlights and behind-the-scenes footage. It will also provide breaking news updates, box scores, play-by-play game action, up-to-the-minute statistics, standings and schedules. Fans may also purchase NBA merchandise through the app.
Screenshots of the NBA App in China:
The NBA App is part of the NBA’s continued commitment to enhance the fan experience in China by making a wider array of NBA content available on mobile devices. The app is available now for free download at the Apple China App Store (www.nba.com/cnapp), Android market (www.nba.com/qqapp), and the NBA’s Official destination in China (china.nba.com/nbaapp).
About NBA China
The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals. In October 2014, the NBA and China’s Ministry of Education established a groundbreaking partnership that aims to provide enhanced basketball training to at least three million students by 2017.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including Tmall.com, JD.com and WeChat. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. The league has played a total of 20 games in China.
Stefan Zhao, NBA China, (8610) 5200 8329, firstname.lastname@example.org
Sau Ching Cheong, NBA, (212) 407-8164, email@example.com