- LeSports HK to Deliver NBA Games and Programming through Smart TV, Over-The-Top Set-Top-Boxes, and Mobile Devices-
- LeSportsHKBecomes NBA’s Largest Partner Ever in Hong Kong and Macau -
HONGKONG, Sept. 14, 2016– The National Basketball Association (NBA) and LeSportsHK, a leading ecosystem-based over-the-top sports broadcaster in Hong Kong, today announced a multiyear partnership to provide the most expansive NBA coverage ever in Hong Kong and Macau. The new deal represents the largest ever for the NBA in Hong Kong and Macau and will include NBA content acrosssmart TV, over-the-top set-top-boxes, and mobiledeviceseffective Oct. 1, 2016.
The announcement was made today in Hong Kong byLeSportsChief Operating OfficerYu Hang, Le Holdings Vice President and Asia Pacific CEO Tin Mok, LeSports HK Acting CEO Lai Yu Ching,NBA China Chief Operating Officer Collins Qianand NBA Senior Vice President, Global Media Distribution and Business Operations Matthew Brabants, with NBA Champion and 10-time NBA All-Star Clyde Drexlerin attendance.
Drexler will also meet and greet fans and host a basketball clinic for fans in Hong Kong.
As the Official Media Partner of the NBA in Hong Kong and Macau, LeSportsHK will provide fans with access to more live games than ever before, including more than 400 games each year. Coverage will include regular-season and playoff NBA games, NBA All-Star, the NBA Conference Finals, The NBA Finals, the NBA Draft, as well as original NBA programming including NBA Inside Stuff, Inside the NBA, Hardwood Classic games and more.LeSports HKwill carry the League’s 24/7 dedicated channel, NBA TV, on its platform.
“The NBA is the most popular basketball leaguein the world and has an avid fanbase in Hong Kong,” said Lai.“This cooperation with the NBA is a significant step in LeSportsHK’s efforts to bring major international sports content to our audience. We want to offer the highest quality basketball to the fans in Hong Kong and Macauand help promote and develop the sport.”
“We have very passionate and knowledgeablefans in Hong Kong and Macau,” said NBA China CEO David Shoemaker. “Through this partnership with LeSports HK, we look forward to delivering more live games and content than ever before to our fanbase in the region.”
Fans can subscribe viahttp://www.lesports.comor call subscription hotline +852 30183388 to gain access to NBA content starting Oct. 1, 2016.
NBA and LeSports HK will offer NBA and NBA team-branded Smart TVs, over-the-top devices and mobile devices designed by LeSports HK.
About LeSports HK
LetvSports Culture Develop (Hong Kong) Co., Limited (“LeSportsHK”), a subsidiary of Letv Sports Culture Develop (Beijing) Co. Ltd. (“LeSports Beijing”), was officially established in October 2014 with a mission to support and promote sports and increase sports participation in Hong Kong. LeSportsHK holds the exclusive broadcasting rights for Premier League from 2016 to 2019 and FA Cup from 2015/16 to 2018/19 as well as more than 2,500 licensed sports matches including the Chinese Soccer Super League, the 2018 FIFA World Cup qualification games, the Copa Libertadores de America, the Copa do Brasil, the Fédération Equestre Internationale, Major League Baseball, the Chinese Women’s Soccer Super League, the Chinese men’s and women’s national football teams’ matches, the Chinese Olympic men’s team and the Chinese national youth basketball team, the China Touring Car Championship, USAB, 2016 US Open Tennis Championships and many other international sporting events.
Launched in August 2012 as sports.letv.com, LeSports Beijing provides users with video services including webcasting, video-on-demand, and additional information on football, basketball, tennis, golf, Formula 1 and other sports events. In March 2014, LeSports Beijing was officially established, modelled on sports.letv.com. The video-streaming website was transformed into an eco-sports company covering the entire industry chain with its event operation, content platform, smart devices and value-added services. LeSports Beijing now possesses the exclusive broadcast rights to over 300 sporting events, including the Chinese Soccer Super League (2016 and 2017 seasons). With its abundant broadcast resources, LeSports has risen to become the largest copyright holder in the sports industry.
About NBA in Greater China
The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of almost 30 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. In Hong Kong, NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including NBAStore.hk. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing.The league has played a total of 20 games in Greater China including two games in Taiwan in 2009 and 2012 and one game in Macau in 2007. This fall, the Rockets and New Orleans Pelicans will play preseason games in Shanghai at the Mercedes-Benz Arena on Oct. 9 and in Beijing at The LeSports Center on Oct. 12, as part of NBA Global Games China 2016.
Contacts:Amanda Liu NBA China (010)52008323 firstname.lastname@example.org Kevin Lam LeSports HK (852) 9090 9787 email@example.com Candy Chan LeSports HK (852) 3996 3139 firstname.lastname@example.org