NBA Champion Shawn Marion to Promote Youth Basketball Participation in Taiwan

2017 Cathay NBA Youth Madness to Feature First-Ever Coaches Clinic for Local Coaches

Online Registration for Players Open on March 27 at http://nba.udn.com/NBAYouthMadness

TAIPEI, March 24, 2017 – Cathay Financial Holdings and the National Basketball Association (NBA) announced today that the 2017 Cathay NBA Youth Madness, a university-based 3-on-3 basketball tournament, will return to Taiwan for the seventh consecutive year from March 27 – July 2.

For the first time, the program will include a coaches clinic to help develop local coaches and further youth basketball development in Taiwan.  NBA Champion Shawn Marion will tip off the tournament on March 27 at Taipei Shih Hsin University in Taipei, where he will be joined by Cathay Financial Holdings Senior Vice President Marcus Yao and NBA Taiwan Vice President and General Manager Bimal Kapoor.  For more information on the tournament and to register, fans can visit:

http://nba.udn.com/NBAYouthMadness.

While in Taipei, Marion will also visit select universities to encourage students to live a healthy and active lifestyle through basketball. On March 30 at the Taipei Nan-Gang Sports Center, Marion will lead a clinic for 40 P.E. teachers and coaches, focusing on basketball training techniques as well as strength and conditioning.

“The NBA has been a tremendous partner over the past six years, and together we have successfully promoted the importance of leading active lives, making healthy choices and sharing the positive values of sport among youth in Taiwan,” said Yao.  “We look forward to working together with the NBA to bring the Cathay NBA Youth Madness to more youth, coaches and parents in Taiwan.”

“The Cathay NBA Youth Madness has been instrumental in helping us use basketball to connect with youth, coaches and parents across Taiwan on the importance of a healthy lifestyle,” said Kapoor.  “With the continued support of Cathay, we are proud to introduce the first-ever Cathay NBA Youth Madness coaches clinic to help us develop more coaches in Taiwan.”

The Cathay NBA Youth Madness 2017 features both male and female divisions in the elite and open groups and is divided into North, Central and South regions. Students who have registered for college-level games in Taiwan will be required to play in the elite group. The Regional Finals will be held May 21 at National Taiwan University and June 17-18 at Shih Chien University in Taipei for the North region; June 10-11 at Taroko Park in Kaohsiung for the South region; and June 4 at the Feng Chia University in Taichung for the Central region. The top teams from each region will advance to the National Finals from July 1-2 at Taipei Chante Boulevard, which will feature an appearance by an NBA player and performances by an NBA dance team. The national champions will be rewarded with a unique NBA experience trip to the U.S. and runners-up will win air tickets and game tickets to NBA Global Games China 2017 Shenzhen stop.

adidas, China Airlines and Spalding will serve as Official Partners of the NBA Youth Madness 2017 presented by Cathay Financial Holdings and will offer the following interactive activations to entertain and engage fans:

  • China Airlines Around the World Shootout Contest

Fans will have the opportunity to showcase their shooting skill at different spots to win NBA and China Airlines prizes.

  • Spalding 24-Second Free-Throw Shootout Contest

Fans will be invited to participate in a free-throw shooting contest for a chance to win NBA and Spalding prizes

Marion, a 6’7” forward from the University of Nevada, Las Vegas, was selected 9th overall by the Phoenix Suns in the 1999 NBA Draft.  A fourtime NBA All-Star, Marion won an NBA championship with the Dallas Mavericks in 2011.

Since 2011, more than 100,000 fans have participated in the Cathay NBA Youth Madness, which has previously featured appearances by NBA Global Ambassador Dikembe Mutombo; former NBA playersMuggsy Bogues, Robert Parish, Kenny Anderson and Peja Stojakovic; current NBA players Danny Green (San Antonio Spurs), Iman Shumpert (Cleveland Cavaliers), Patrick Beverley (Houston Rockets), Bradley Beal (Washington Wizards) and Andre Roberson (Oklahoma City Thunder); dance teams from the Atlanta Hawks, Indiana Pacers, LA Clippers, Memphis Grizzlies, New Orleans Pelicans, Utah Jazz and Oklahoma City Thunder; and Cleveland Cavaliers mascot Sir CC.

Please follow us on Facebook and Instagram @NBAYouthMadness

For more details, please visit us at http://nba.udn.com/NBAYouthMadness

About Cathay Financial Holdings

Cathay Financial Holdings is the largest financial holding company in Taiwan and a leading provider of financial products and services.  The company’s primary subsidiaries include Cathay Life Insurance, Cathay United Bank, Cathay Century Insurance, Cathay Securities Investment Trust and Cathay Securities.  As of December 31, 2015, the company had total assets of over US$230 billion and over 12 million customers.  In recent years, Cathay Financial Holdings has also increased its presence in Asia, including establishing insurance and banking operations in China and across Southeast Asia.

Cathay Financial Holdings has had a long history of promoting sportsin Taiwan, including the sponsorship of Cathay Women’s Basketball and Cathay Women’s Table Tennis. The company also sponsors and hosts a wide variety of domestic sporting events, including basketball and baseball training camps and tournaments. Since 2009, Cathay Financial Holdings has been awarded the “Sports Promotion & Sponsoring Award,” presented by the Sports Affairs Council, Executive Yuan for 8 consecutive years in recognition of Cathay’s long-term support of sports.

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season.  The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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