NBA China and Chinese Ministry of Education Extend Partnership to Grow Basketball in China

Collaboration Will Incorporate Jointly-Designed Basketball Curriculum in

500 Schools in 10 Provinces in September

BEIJING, June 6, 2016 – NBA China and the Chinese Ministry of Education announced today an extension of their existing partnership to incorporate fitness and basketball development in elementary, middle and high schools across China.  Beginning with the 2016-17 school year in September, the pilot program in 500 schools in 10 provinces will provide students with enhanced basketball training through a basketball curriculum jointly developed by the Ministry of Education and the NBA.

The announcement was made at a signing ceremony today by NBA China CEO David Shoemaker and Xu Tao, Director General of the International Cooperation and Exchange Department of the Ministry of Education, and witnessed by the U.S. Under Secretary for Public Diplomacy and Public Affairs Rick Stengel and Chinese Vice Minister of Education Hao Ping at the China-U.S. High-Level Consultation on People-to-People Exchange (CPE) in Beijing.

“We are excited to broaden our partnership with the Ministry of Education to make a long-lasting impact on the lives of Chinese students through a jointly-designed basketball curriculum and a wide range of school basketball programs,” said Shoemaker.  “This commitment marks another milestone in the NBA’s youth and basketball development efforts in China.”

NBA China will host five coaching clinics in August to train P.E. teachers from the 500 schools using the newly-designed basketball curriculum.  The teachers will then introduce and impart their knowledge to students through weekly basketball classes beginning in September.

In addition, NBA China and the Ministry of Education will establish a steering committee consisting of basketball experts from China and the U.S. to advise on the school basketball programs.  The two parties will work closely to operate school-based basketball leagues and inter-class competitions, create a digital portal featuring training videos and other programs to develop basketball in elementary, middle and high schools.

In October 2014, NBA China and the Ministry of Education established a groundbreaking partnership that aims to provide enhanced basketball training to Chinese students.  This unprecedented partnership was the NBA’s first collaboration with China’s education authority and the Ministry of Education’s first partnership with an American professional sports league.  Since 2014, NBA China has hosted a series of coaching seminars and basketball clinics across China, launched Jr. NBA leagues in Beijing and Guangzhou, and pledged RMB 10 million (US$ 1.6 million) in a joint effort to build and refurbish public basketball courts across China.

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