NBA China And Tencent Launch First-Ever NBA League Pass Offering in China

Date: Feb 2017

-Full Season of Live and On-Demand NBA Games Available to Fans

in China Online and Via Mobile Devices -

BEIJING, Oct. 12, 2016– NBA China and Tencent Holdings Limited (“Tencent”, HKSE: 0700) today announced the launch of the first-ever NBA LEAGUE PASS in China.  The premier live game subscription package, featuring all live NBA games, marks the first time fans in China will have access to the full slate of live NBA games through personal computers and mobile devices.

Available on Tencent Sports, NBA LEAGUE PASS will offer the ultimate viewing experience by providing fans with, initially,two subscription options including the access to all preseason and regular-season NBA games, NBA All-Star, the NBA Playoffs, The Finals and NBA Summer League, and the single game purchase for fans to watch an NBA game on-demand.

NBA LEAGUE PASS expands Tencent’s live game offering beyond the current 600 games, original NBA programming and game highlights available each year to hundreds of millions of daily Tencent users.

“We are delighted to deepen our partnership with Tencent by launching NBA LEAGUE PASS on digital and mobile platforms for the first time in China,” said NBA China CEO David Shoemaker.  “This new offering is the perfect complement to the existing NBA content on Tencent platforms and is a great way to enhance the fan experience throughout China.”

“Tencent is very excited to introduce NBA LEAGUE PASS to mainland China for the first time and we are looking forward to bringing the full NBA season to our subscribers,” said S.Y. Lau, Senior Executive Vice President of Tencent and President of Tencent’s Online Media Group.  “In the new season, Tencent will continue to provide fans with enjoyable experience through its advanced technology and high-quality products.”

For the 2016-17 season, access to every NBA live game is priced at RMB 1,080 (U.S. $164) and fans can purchase single games for RMB 15 (U.S. $2.20).

In addition to the above NBA LEAGUE PASS, Tencent will also provide fans with a TEAM PASS offering within Tencent Sports Service at RMB 360 (U.S. $55), which includes all the games for one NBA team

NBA China and Tencent launched a five-year expansion of their partnership in January 2015, creating the league’s largest international partnership and making Tencent the Exclusive Official Digital Broadcasting Partner in China.  Under this partnership, Tencent live streamed a record 600 games during the 2015-16 season while providing a wide range of NBA programming.

In April 2016, NBA China and Tencent also launched the league’s first NBA App in China to deliver the best Chinese-language fan mobile experience to millions of fans in the country.

About Tencent

Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ and Weixin/WeChat for communications; Qzone for social networking; QQ Game Platform for online games; and Tencent News for information, and Tencent Video for premium video content.

Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the 50 constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a hospitable environment for partners, and staying close to users. For more information, please visit

About NBA China

The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992.  The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985.  The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV.  The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.

NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei.  NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including, and WeChat.  In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing.  Following NBA Global Games China 2016, 13 NBA teams will have played 22 games in Greater China.


Stefan Zhao    NBA China Shan Ying    Tencent
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