Online marketplaces unlock export opportunities in ASEAN

Austrade’s new E-commerce in ASEAN: A guide for Australian business report provides a snapshot of the e-commerce market in seven ASEAN countries – Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – to help Australian exporters compare each market and identify which to target.

The ASEAN e-commerce market has quadrupled between 2015 and 2018, generating US$23 billion in gross merchandise value in 2018. Growth is predicted to accelerate to 2025, when e-commerce is expected to be worth US$102 billion.

‘The ASEAN region is one of the fastest growing in the world and it’s right on Australia’s doorstep,’ says Sally-Ann Watts, General Manager ASEAN, Austrade. ‘With online shopping so pervasive among the region’s consumers, Australian companies should consider including e-commerce platforms as a key export channel in their business strategy.’

The growth in e-commerce activity across ASEAN is driven by an aspirational middle class that is comfortable using online marketplaces and social media platforms.

Australian exporters can sell their products on international e-commerce platforms including Amazon and Lazada, or home-grown marketplaces such as Tokopedia in Indonesia.

The report also describes the logistics challenges and opportunities exporters should be aware of when considering a market.

For detailed information on individual ASEAN markets, please read Austrade’s guides to the e-commerce markets in Indonesia, Thailand and Vietnam.

Disclaimer
The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting such content (including texts, pictures, photos and diagrams) to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of any content/information (such as texts, pictures, photos and diagrams that infringe on any copyright) received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.
Top