Public Relations as a Success Factor for Chinese Companies Going Overseas

ChinaGoAbroad has been specifically designed to help Chinese companies with their business activities overseas. Public Relations is an important key success factor for companies entering new markets at any stage. It supports their market entry strategy as much as its image positioning – and of course sales. During the next couple of months and weeks we will provide some insight on why PR is important, why placing ads does not replace a long-term PR strategy, how PR can contribute to companies’ success - and on the different measures of the PR toolkit.

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