South China: Gateway to high-growth markets and 300 million consumers

Austrade’s latest China Insights video looks at new opportunities in South China. The region includes Guangdong, Hunan, Guangxi, Fujian and Hainan. The video covers multiple sectors: architecture and design, food and beverages, healthcare and innovation.

The Austrade team in North China are focused on supporting Australian exporters to access opportunities in this important market. Beijing, the capital city of one of the world’s biggest consumer markets, is not only the home of the Chinese Government and central to the regulatory environment, but also plays a key role in the commercial realm. No matter where you operate in China, being connected here and across policy updates, industry trends, and the evolving landscape can help with sustained business success.

Beyond Beijing, North China includes other major cities like Xi’An, Qingdao and Shenyang. Australian businesses are working with local Chinese partners in areas from steel and manufacturing, to dairy and horticulture, to training services. 

We recognise this is a challenging time for business, with trade barriers impacting some Australian exports to China and COVID-19 impacting global supply chains. Businesses should continue to make commercial decisions based on a thorough assessment of risk and opportunity - and always consider seeking professional advice.

Here at the Australian Embassy in Beijing we are working with our partner agencies in a Team Australia approach to support business connect and maintain relationships, and to navigate challenges.  

If you are interested in entering the North China market, please contact Austrade at

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