AMI projects that e-commerce in Latin America will reach USD$379 billion in 2022, up 32% over 2021 and CAGR of 25% through 2025. Instant payments such as Pix, increased banking penetration and cross-border e-commerce are driving this growth, and generating deeper e-commerce penetration.
The benefits of e-commerce extend beyond large e-tailers as Latin American SMBs have moved into online selling since two years ago when the COVID-19 pandemic began. For companies seeking to maximize the opportunities from this major digitalization in consumer behavior, data is crucial. This is why we developed this unique dataset.
The 2022 Latin America E-commerce Data Library uses transactional data and other sources to reflect actual consumer behavior, as opposed to survey data, which is likely to be less accurate. This dataset also incorporates ride-hailing and delivery apps, digital goods, and other services, rapidly growing sectors often overlooked by e-commerce reports. It also contains the split between domestic vs. cross-border transactions in different markets, which allows companies that are expanding to LatAm to gauge their growth potential.
AMI’s Latin America E-commerce Data Library covers 17 e-commerce markets in the region:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Uruguay.
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