The TV year retrospect (France, 2014)

Decreasing viewing time in 2014 in France
Average daily viewing time, all day 03:00-03:00

The average daily viewing time continues to decrease in all target groups in 2014.

Reasons:

  • People watching content on computer devices
  • The influence of the weather on media usage (2014 was hottest summer since 1900 in France)

Source: Médiamétrie, Médiamat all day 03:00-03:00, January-December 2014, Mon-Sun

Stable market shares for Group M6 in 2014
Development of market shares 2014, all day 03:00-03:00

In terms of market share the channel M6 was perfectly stable in an ever fragmented landscape.

Source: Eurodata TV/Médiamétrie, Médiamat all day 03:00-03:00, January-December 2014, Mon-Sun

Developments of the market

Fragmentation

Historical channels continue to decrease in terms of market shares, new channels increase their share.

The sports year

TF1 and public channels got boosted due to big success of the Olympic Games (France 2 & 3) and the FIFA World Cup (TF1), no major sports events on M6 channels.

Special ads

Synchronized ad-break offer on DTT channels W9 and 6ter of M6 Group available.

Source: Own research

Top programmes 2014
Overall top programmes 2014, Housewives 15-49, excluding sports

Excluding sports; only best episode of recurrent programmes are taken into account

Source: Eurodata TV, Médiamétrie, Médiamat, January-December 2014, all day 03:00-03:00, Mon-Sun

TV again most invested media in 2014
Gross advertising spending, January-December 2014

In 2014 the overall advertising spending increased by 14% compared to 2013.

Strongest performing media was by far TV with a share of 35.5%, an increase of more than 9% on 2013.

Gross media spendings, Januar-December 2014;

Source: Kantar Media

Summary & lookout
Summarizing the French TV year 2014 and lookout for 2015

  • The daily average viewing time for all individuals decreased by 12 minutes on 2013.
  • Individuals 50+ traditionally watch the most TV per day: 292 minutes (almost 5 hours).

  • TV still has by the biggest share of media spendings, accounting for 35.5%.
  • Compared to 2013 TV ad spends increased by more than 9%

  • Most successful broadcast in 2014 was a movie (Intouchables) and not the FIFA World Cup in Brasil, eventhough France made it into the quarter finals.
  • Best programme on M6 was the 9th season of L’amour est dans le pré

  • Médiamétrie will meausre catch-up TV watched on TV screens in the course of the year.

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