Decreasing viewing time in 2014 in France
Average daily viewing time, all day 03:00-03:00
The average daily viewing time continues to decrease in all target groups in 2014.
Source: Médiamétrie, Médiamat all day 03:00-03:00, January-December 2014, Mon-Sun
Stable market shares for Group M6 in 2014
Development of market shares 2014, all day 03:00-03:00
In terms of market share the channel M6 was perfectly stable in an ever fragmented landscape.
Source: Eurodata TV/Médiamétrie, Médiamat all day 03:00-03:00, January-December 2014, Mon-Sun
Developments of the market
Historical channels continue to decrease in terms of market shares, new channels increase their share.
The sports year
TF1 and public channels got boosted due to big success of the Olympic Games (France 2 & 3) and the FIFA World Cup (TF1), no major sports events on M6 channels.
Synchronized ad-break offer on DTT channels W9 and 6ter of M6 Group available.
Source: Own research
Top programmes 2014
Overall top programmes 2014, Housewives 15-49, excluding sports
Excluding sports; only best episode of recurrent programmes are taken into account
Source: Eurodata TV, Médiamétrie, Médiamat, January-December 2014, all day 03:00-03:00, Mon-Sun
TV again most invested media in 2014
Gross advertising spending, January-December 2014
In 2014 the overall advertising spending increased by 14% compared to 2013.
Strongest performing media was by far TV with a share of 35.5%, an increase of more than 9% on 2013.
Gross media spendings, Januar-December 2014;
Source: Kantar Media
Summary & lookout
Summarizing the French TV year 2014 and lookout for 2015
Click to download the full version of "The TV year retrospect (France, 2014)".