World Travel Market is back! World Tourism Network Members discuss with Reed Director Simon Mayle

Travel Professionals call it the MICE industry. MICE stands for Meeting and Incentive. MICE has been dead since COVID-19 broke out with ITB Berlin cancelling in March 2020. Now Reed Expo is setting a trend to make Travel Industry

Events again possible with ATB in Dubai and WTM Latin America in Sao Paulo

1. World Travel Market is moving forward with WTM Latin America in August 2021

2. Reed is moving forward with the Arabian Travel Market in Dubai (May 2021)

3. Listen to Simon Mayle, director for WTM Latin America about the how and who for this important travel industry trade show in Brazil.

Correction! MICE isn’t dead yet. MICE will be back this year with two of London-based Reed Exhibitions primary travel and tourism trade shows.

Simon Mayle is the Event Director for ILTM North America, ILTM Latin America, PROUD Experiences, and WTM Latin America at Reed Exhibitions.

Simon was a guest today at the eTurboNews news discussion in cooperation with Livestream.travel and the World Tourism Network (WTN).

Reed is setting a new trend of slowly reopening the companies’ physical travel trade shows with the Arabian Travel Market in Dubai in May, and the World Travel Market Latin America in Sao Paulo, confirmed for August 3-5 this year.

This is a brave move, with most mass meetings banned in the world. Reed Expo is convinced with vaccines increasing and discipline in mask-wearing, hygiene, and social distancing, such physical events are ready to emerge this year.

In the ongoing discussion on what masks are best to wear, Simon did not want to confirm that N95 type masks will be mandatory in Brazil. He did confirm that a virtual version of events is also substituting attendance from those that will not be ready to travel yet. “It makes a local participation attractive,” Simon said.

Members of the World Tourism Network had a lot of questions and comments.

This is a strong step forward by Reed, and many frustrated members of the travel and tourism industry are bracing to receive confirmation that WTM turns out to be a success story.

Click here to view the original article.

Disclaimer
The information on this page may have been provided by a contributor to ChinaGoAbroad, and ChinaGoAbroad makes no guarantees about the accuracy of any content. All content shall be used for informational purposes only. Contributors must obtain all necessary licenses and/or ownership rights from the relevant content owner(s) before submitting such content (including texts, pictures, photos and diagrams) to ChinaGoAbroad for publication. ChinaGoAbroad disclaims all liability arising from the publication of any content/information (such as texts, pictures, photos and diagrams that infringe on any copyright) received from contributors. Links may direct to third party sites out of the control of ChinaGoAbroad, and such links shall not be considered an endorsement by ChinaGoAbroad of any information contained on such third party sites. Please refer to our Disclaimer for more details.
Top