February 13, 2013
With its $12.8 million Chinese New Year’s day debut, Stephen Chow’s Journey to the West: Conquering the Demons set a new record last week for the biggest opening day gross ever for a local Chinese film. The Huayi Brothers/Village Roadshow Pictures fantasy-action-comedy ranks second only to Transformers 3 for the all-time biggest opening day in Chinese box office history.
Journey blew past holdovers Cloud Atlas and Skyfall to take first place for the week of February 4-10 even though it had only one day, Sunday, to beat all its competitors for the weekly box office crown. I believe this is the first time such a feat has ever been accomplished in China.
Including its results through February 13th the film has now cumed a massive $50 million in its first four days. On Thursday Journey can look forward to a robust Valentine’s Day, a major date night holiday in China, when it could well set a record for the biggest single-day gross ever. If word of mouth doesn’t slow down attendance the picture will match or even surpass Titanic 3D’s $74 million single-week record. A $150 million total cume now looks increasingly likely, and there’s a reasonably good chance at this point that Journey will even surpass Lost in Thailand‘s all-time record gross of $201 million.
At $45 million, aggregate box office for all films last week was down about 8 percent from the same period last year, when Mission Impossible 4 and Journey: The Mysterious Island led the way to a $49 million weekly cume.
Cloud Atlas boosted its cume to a healthy $21.6 million after 11 days, which now puts it in the rare company of only a handful of non-Chinese films that have earned 20 percent or more of their global box office revenue in China. Skyfall notched another $6.4 million to extend its cume to $58 million.
The next Hollywood films to open in China will be Paramount’s Jack Reacher on February 16th and New Line/MGM’s The Hobbit: An Unexpected Journey, which will bow on February 22nd. It will be an interesting test to see how well both films stand up to the Journey in the West juggernaut. Although Hobbit has had an extraordinary global run and is nearing a $1 billion worldwide gross, it is by no means a certainty that it will enjoy equally robust business in the PRC.
Special mention must be made that an international production company, Village Roadshow Pictures Asia, played a key role in investing in and supporting Journey to the West‘s success. This kind of strategic engagement in Chinese language feature films is precisely what Hollywood and other foreign players must pursue if they hope to remain relevant in China.
For the past few years I’ve suggested that English language Hollywood films would soon be eclipsed in China by local language productions. That moment has arrived. With relatively few exceptions, Chinese movies will increasingly rule at China’s multiplexes. For those studios that haven’t made a commitment like Village Roadshow and Fox have to local language Chinese productions, the window is closing on their ability to participate meaningfully in China’s rise to its inevitable position of global primacy in the movie business. For those who still wish to enter the Middle Kingdom in a strategic and sustainably competitive manner, my colleagues and I at Pacific Bridge Pictures stand ready to assist.