October 9, 2012
The official numbers from China for the box office week ending September 30thare in, and they confirm the figures I’ve been publishing since last Wednesday, albeit with a couple of minor adjustments. With 6 new high profile releases opening over a 4-day span, it was an extremely tight field with a sharply divided audience and no runaway box office winner.
Taichi 0 took the weekly revenue crown, while Looper led the field in admissions during the Friday-Sunday weekend. With its higher average ticket price due to its strong attendance in IMAX theaters, Taichi edged out Looper in total weekend revenues. Assassins, which ran in theaters for two days longer than Looper, held its lead and grossed more than the latter film did for the week, although Looper’s cume vaulted ahead early in the following week.
Huaxia tried to counter-program against all the male-oriented action films with a romance starring Zhang Ziyi, but Zhang’s appeal has faded over the years and her film, a Chinese take on the 18thcentury French novel Les Liaisons Dangereuses, barely nosed into the week’s top 5.
Sunday the 30thmarked the end of the 3rdquarter, the summer period, which would normally have seen a sequentially higher gross than the 1stand 2ndquarters. But because the SARFT-imposed blackout kept June and July clear of most major Hollywood films, attendance dipped in the summer, with the unusual result that the summer total was about five percent lower than the spring.