AJS Sport Consulting Co. Ltd.

AJS Sports Consultants is a sport consultancy company based out of Beijing, China.

Our work focuses on strengthening community relations, education, training and personal development through sports for children, women and men. We offer high quality services and products for both foreigners and Chinese.

South America football style SAFA we nurture integral people and create passionate footballers. Through quality coaching we produce enthusiastic, respectful,athletic and creative players. For us football is passion, joy, discipline and commitment. Our philosophy is to focus on the development of individual skills and improving ball control by practicing Futsal. We believe that a child should first practice Futsal to improve their sensitivity with the ball and master it to achieve more skills for the game of football. SAFA coaches will inspire the students to apply the characteristics of Latin-American football: high tempo, great confidence and full of flavor,joy and flare ball control, not leaving aside the essential and utmost important: teamwork.

Founded in 2015 by a group of Latin-American professional football (soccer) and futsal coaches.

We endeavor to provide pathways and opportunities for all children and their parents in our academy to be physically active and become a part of our community. Beside skills development, SAFA helps children learn important life values about teamwork, leadership and discipline.

We bring Latin-American football style to Chinese and foreigners in Beijing.

Representative Transactions / Clients

“..SAFA is very professional and after having my boys in many soccer schools in Beijing before I must say that SAFA is the best one! Professional coaches and with lots of knowledge of soccer and pedagogy with the kids. That’s hard to find in China! Also I have to say that I’m very happy with the achievements and progress that I saw on my boys training with SAFA! That’s a result of so much hard work and professionalism of the SAFA coaches! Even beyond their job they have been doing with my kids. One day my son was refusing to make his homework and I asked SAFA coach to speak with him about that. From man to man. Since then I never had any problems with my son refusing to do homework anymore. SAFA has become a crucial part of our life in Beijing and it’s because of them our kids like and developed soccer skills so much. My family is very grateful for what SAFA has done. Muchísimas gracias a todos!” ---SAFA parent.

“I discovered Añejo through one of its founders in a Beijing Latin music club. I was quickly invited to join the Añejo FC and practice the sport I love. I found through their social networks that not only are they a football club, but a social club, and most importantly, a family! Here we spend time together, we eat together, we help each other when we have problems, when you don't know where to get help, just ask the group and they mobilize to bring something forward. In sports, the club is extremely well organized and it is very easy to access training, matches, and competitions. Members leave China with sadness because they cannot participate in activities anymore, but never cease to belong to the club as they remain in contact with all of us. I was very fortunate to have found this wonderful group of people to share in social times and sports. Vamos Añejo!! " ---Borja Ferraz, Socio de Añejo FC.

Promotional Materials