Li-Ning Company

Li Ning Company is a sporting goods company established in 1990 by Mr. Li Ning, the widely known “Prince of Gymnastics” in China.

With over 20 years in the market, Li Ning Company has gradually become and positioned itself as a well-known leading sports brand that represents China’s sportswear around the world.

As a sporting goods company, Li Ning Company seeks to inspire people the desire and power to make breakthroughs while focusing on creating high quality professional sporting goods, bringing sports into people’s everyday life and pursuing a higher level of breakthroughs.

Li-Ning Company also adopts the multi-brand business strategy, which comprises Double Happiness, KASON, Aigle (Mainland China) and Danskin (Mainland China).

By adhering to the company's philosophy of “Living for a Dream”, “Integrity and Commitment”, “Achieving Excellence”, “Consumer Oriented” and “Breakthrough”, Li Ning Company is striving to become a world leading brand in the sporting goods industry.

Representative Transactions / Clients

Li-Ning Company has successfully provided podium gears for the Chinese Olympic delegation team for four consecutive years, and has equipped China National teams of Diving, Shooting, Ping-Pong and Badminton over a very long period. A full set of training and game products have also been sponsored by Li-Ning Company to the China National Gymnastics team from 1990-2013, and Spanish and Argentina National Basketball teams from 2004-2012, as well as on-court, off-court and training gears to CBA teams from 2012-2017.

In addition, Li-Ning Company has also contracted with many household athletes including: Dwyane Wade, PENG Shui, Marin Cilic, SUN Yue, GUO Ailun, CHEN Long, LI Xuerui, Yelena Isinbayeva, Thohir Andersson, Christian Taylor and Asafa Powell.

Top celebrities also have contracted with Li-Ning Company, namely LIN Chi-ling and Jessica Jungi.

Awards & Honors

International/Domestic Design Competition Awards

  • REDDOT(2017)
  • IF CHINA (2005-2011, 2014)
  • IF GERMANY (2012)
  • IDEA (2013)
  • Red Star (2006-2011)
  • ROI Festival (2013-2014)
  • Best Color of Sports Footwear (2014)
  • Gold Award of World Green Design Competition (2014)


Cai JingZhou (Department manager of new business development )
+86 10 80800360
Contact via CGA (Andrea Gottschalk)