Social Tools: The Leading Social Media Marketing Suite in Latin America

Created on: 10 Dec 2014 Last updated: 27 Apr 2017
Project Location
Latin America and the Caribbean
Cordoba capital, Córdoba
Primary Industry
Investment Amount
$0 to $10 Million
Investment Type
Equity Investment

Project Description

Social Tools is a Social Media Marketing Suite that enables Agencies and Marketers to run low cost promotions and contests and optimize their ads campaigns on Facebook, twitter, instagram, & vine in a few minutes.Social Tools generates revenue as Self Serve SaaSPlatform. With a Freemium model, the customer can choose between buying an specific app (one shot) or to subscribe to a monthly fee that ranges from USD25 to USD 900 depending the size of their fan page.The target market are small business, online agencies, and freelancer community managers. Social Tools initial target markets are Latin American economies, which is the fastest growing market in terms of Social Media Penetration in the world. Social Tools is positioning itself as the leading Self Service Social Media Marketing Suite in Latin America. Some important players in the US, are Wildfire, NorthSocial, Woobox, and Involver but with no big presence in Latin América. Some LantinAmerican players like 55Social, are focusing only in big brands and Enterprise sales.


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