2017 BC Tourism Industry Conference

Date: 22 - 24 Feb 2017
Location: Victoria Conference Centre Victoria, BC, Canada

For over 20 years, the BC Tourism Industry Conference has been providing a forum for tourism businesses and stakeholders from around British Columbia to come together to learn from experts and each other about the key issues, challenges and best practices in the industry.

We welcome anyone interested in tourism to participate in this annual gathering!

Don’t miss this opportunity to connect with other tourism businesses, communities and government leaders - share ideas, ask questions, network, learn, and explore!


Wednesday, February 22

9:00 am- 5:00 pm

Registration Open - Victoria Conference Centre, Level 1

1:30 pm- 3:00 pm

TIABC Town Hall / Ministers' Forum

3:00 pm- 3:30 pm

Refreshment Break

3:30 pm- 4:30 pm

The Winning Pitch

5:30 pm- 7:30 pm

Welcome Reception

Thursday, February 23

7:00 am- 5:00 pm

Registration Open - Victoria Conference Centre, Level 1

7:30 am- 9:30 am

Breakfast & Keynote

9:30 am- 11:00 am

Destination BC - Winning Together in Our New World

11:00 am- 11:30 am

Refreshment Break

11:30 am- 12:30 pm

Choice of Sessions

A-1 - Lessons from the Tasting Room – Growing Wine and Culinary Tourism Anywhere

A-2 - Film Tourism

A-3 - Bullying and Harrassment: Tips, Traps & Trends in the Tourism Industry

A-4 - Proving Tourism's Economic Impact with Reports and Dashboards

12:30 pm- 2:00 pm

BC Government Lunch

2:00 pm- 2:30 pm

Refreshment Break

2:30 pm- 3:45 pm

Choice of Sessions B-1 - What Travellers Want When it Comes to Social & Environmental Responsibility: How to Attract Guests by Connecting With Their Values

B-2 - Trip Advisor - What Really Matters, a Look Behind the Curtain

B-3 - Liberate Ideas for Innovation!

B-4 - The BC Ale Trail - Marketing British Columbia's Bounty of Craft Beer, Natural Landscapes & Culture

3:45 pm- 4:15 pm

Refreshment Break

4:15 pm- 5:30 pm

Choice of Sessions

C-1 - Brand and Content at Destination BC

C-2 - Digital Disruption of Tourism and How to Survive it!

C-3 - Emergency Planning

C-4 - Film Tourism

6:30 pm- 7:30 pm

Gala Reception

7:30 pm- 10:30 pm

Tourism Awards Gala

Friday, February 24

7:00 am- 3:00 pm

Registration Open - Victoria Conference Centre, Level 1

7:30 am- 9:30 am

Breakfast & Update From Destination Canada and TIAC

9:30 am- 10:00 am

Refreshment Break

10:00 am- 11:15 am

Choice of Sessions

D-1 - Social Media Success - It's all in the Palm of Your Hand

D-2 - Innovative Hiring Solutions

D-3 - Future of Aviation in BC

D-4 - Events to Drive Visitation

11:15 am- 11:30 am


11:30 am- 12:45 pm

Choice of Sessions

E-1 - Social Media Success - It's all in the Palm of Your Hand

E-2 - Working With Local First Nations

E-3 - Adventure Travel - What you need to know to tap into a US $263 billion market

E-4 - Team YVR Approach

12:45 pm- 2:30 pm

Lunch & Closing Keynote - The Six String Nation Guitar

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