The ultimate goal of price pack architecture is to provide consumers with a selection of products that meet their needs at the price points they are willing to pay.
However, this is no simple task. Margins are under pressure, continuous innovation can be challenging and cost-cutting can only go so far. Manufacturers that have gotten their price pack architecture right, such as with bundling or alternative pack sizes, have seen profits increase 2-5 percent while also increasing revenues.
This webinar will help you understand your growth opportunities in this area and how you can seize them. You’ll learn:
12:00 p.m. EST
11:00 a.m. CST
9:00 a.m. PST
Click here to register for this complimentary webinar.
Everyone who registers will receive first access to IRI’s new paper, “Price Pack Architecture: A Proven Strategy for Sustainable and Profitable Innovation.”
Partner, Growth Consulting, Strategic Analytics, IRI
Ray Florio is a partner in the Growth Consulting practice, which is part of the Strategic Analytics division at IRI. Previously, Ray held a leadership position in Accenture’s Strategy Consulting practice, working with clients across a number of demand-side issues. He has led engagements on portfolio and brand strategy, pricing strategy, channel and sales strategy, new product development, advertising and promotion, customer segmentation, and customer and product profitability across six continents. His work, along with commentary on economic and market trends, has appeared in print, on television, and on the radio around the globe. Ray received a B.S. in Economics from the Wharton School of the University of Pennsylvania.