Ensure Price Pack Success

Date: 12 Jan 2016
Location: Online

The ultimate goal of price pack architecture is to provide consumers with a selection of products that meet their needs at the price points they are willing to pay.

However, this is no simple task. Margins are under pressure, continuous innovation can be challenging and cost-cutting can only go so far. Manufacturers that have gotten their price pack architecture right, such as with bundling or alternative pack sizes, have seen profits increase 2-5 percent while also increasing revenues.

This webinar will help you understand your growth opportunities in this area and how you can seize them. You’ll learn:

  • Why sustained growth is more likely to occur from a higher price/mix per volume than by selling more product
  • Which recent innovations have used innovative pricing and packaging strategies and exactly why they were successful
  • Why relying excessively on breakthrough innovation can be detrimental
  • Why pricing and innovation need to work together in order to fully capitalize on opportunities
  • Which price pack framework you can use to safeguard your success


12:00 p.m. EST

11:00 a.m. CST

9:00 a.m. PST

Click here to register for this complimentary webinar.

Everyone who registers will receive first access to IRI’s new paper, “Price Pack Architecture: A Proven Strategy for Sustainable and Profitable Innovation.”


Ray Florio
Partner, Growth Consulting, Strategic Analytics, IRI

Ray Florio is a partner in the Growth Consulting practice, which is part of the Strategic Analytics division at IRI. Previously, Ray held a leadership position in Accenture’s Strategy Consulting practice, working with clients across a number of demand-side issues. He has led engagements on portfolio and brand strategy, pricing strategy, channel and sales strategy, new product development, advertising and promotion, customer segmentation, and customer and product profitability across six continents. His work, along with commentary on economic and market trends, has appeared in print, on television, and on the radio around the globe. Ray received a B.S. in Economics from the Wharton School of the University of Pennsylvania.

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