Pricing Analytics: The Science of Profitable Growth

Date: 31 Mar - 1 Apr 2016
Location: Columbia University Campus, New York

Date
Mar 31 - Apr 1, 2016 $3,550

Location
Columbia University Campus
New York City

"The ability to use data and analytics to make pricing decisions is an essential skill that leaders need in their arsenal."

– Robert Phillips, co-faculty director and professor of professional practice, Columbia Business School, Decision, Risk and Operations department

Pricing Analytics is a two-day program focused on teaching executives how to use analytics to better understand their customers and design more targeted and profitable pricing and promotional programs. Research has consistently shown that companies using an analytics-driven approach to pricing significantly out-perform their competitors.

Learn from our leading experts how to:

  • Build analytics capabilities within their organizations
  • Translate analytic insights into action
  • Integrate analytics into core business processes
  • Link analytics to corporate strategy.

Join us on March 31 – April 1, 2016 to learn how to turn data into insights that drive improved performance and profitable growth for your company.

The program is offered by Columbia University’s Center for Pricing and Revenue Management in partnership with its sponsor, IRI.

About the Center for Pricing and Revenue Management

The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education, and industry practice in pricing, customer, and business analytics. The Center is led by Director and Professor of Professional Practice Robert L. Phillips, co-faculty director of the Pricing Analytics program. To learn more about Professor Phillips' work on pricing analytics, we invite you to read his article “Should People or Algorithms Set Prices?” article in the European Financial Review. To learn more about the Center for Pricing and Revenue Management, visit the Center's homepage.

For a complete program schedule download the agenda.

Apply now

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