The 2016 IRI Growth Summit returns for its 13th year, Monday, April 18, through Wednesday, April 20, at the Gaylord National Resort & Convention Center in National Harbor, Maryland. A dynamic lineup of distinguished keynotes and legendary thought leaders will share innovative strategies for driving growth in today’s rapidly evolving CPG marketplace. This year’s speakers include George Blankenship, former executive at Tesla Motors, Apple Inc. and Gap Inc., and Michael Strahan, Emmy Award winner and Super Bowl champion.
Big data gives companies endless possibilities for insights and analytics that lead to innovation and growth. Knowing how to leverage these insights is the key to not only surviving but also thriving in the changing marketplace. During The IRI Growth Summit, attendees will dive deep into key issues impacting marketing, market research, brand management, category management and advertising.
“The CPG industry is in the midst of a consumer buying revolution,” said John McIndoe, senior vice president, Marketing, IRI. “CPG organizations and industry leaders who attend The IRI Growth Summit will walk away with critical insight into how to lead their organization forward.”
Best Practice Sessions
The Best Practice tracks will demonstrate how businesses are successfully using data, analytics and technology to determine actions they can take to uncover new CPG, retail and over-the-counter health care revenue. Attendees will have six Best Practice tracks to choose from:
Best Practice sessions include “Trends and Best Practices in Advertising Effectiveness,” “Drive Growth through Total Category Awareness” and “New Product Pacesetters: Innovation Done Right.”
During the Innovation Showcase, IRI’s leading experts and partners will provide attendees with an up-close look at the latest mobile technology, data visualization, predictive analytics, media and marketing effectiveness, and multisource integration.