Top Trends in Fresh: Food Transparency (Webinar)

Date: 28 Jan 2016
Location: Online

Consumers’ shopping and eating patterns are changing, and they are shopping the perimeter of the store for fresh products like never before. Since there is a huge opportunity for retailers to differentiate themselves in the marketplace by making the most of their perimeter aisles, IRI, FMI and the FMI Fresh Food Executive Committee are joining forces to unveil the top five trends that will impact the fresh food industry in 2016.

To take a deep dive into each of the top five trends, IRI and FMI also are hosting a series of monthly educational webinars, kicking off on Jan. 28 and running through May. Because today’s consumers want to know what’s in their food and where it comes from, the first webinar will focus on “Food Transparency.” Transparency is more important than ever to consumers, so retailers who are on the forefront of marketing and merchandising these products grow sales up to 25 percent faster than average.

You’ll learn:

  • Which primary product claims are gaining critical mass and their contribution to overall growth in meat, produce and other departments
  • Which emerging claims are growing quickly and will likely accelerate in the near future
  • Why IRI believes that future growth will continue in this area
  • The value of driving marketing and merchandising efforts to fully leverage this trend and how it impacts your business

Date:

Thursday, Jan. 28, 2016
Time: 2 p.m. EST
1 p.m. CDT
11 a.m. PDT

Speakers: Chris DuBois, senior principal, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute

Chris DuBois, Senior Principal, IRI

Chris DuBois joined IRI in 2011 and is a senior principal responsible for directing thought leadership and growth transformation initiatives with IRI’s protein-focused clients. At IRI, he has held account leadership roles with some of IRI’s largest client teams.

Prior to joining IRI, Chris was part of Deloitte Consulting’s Consumer Products and Retail Practice, specializing in trade promotion strategy and customer collaboration. In addition to his consulting experience, he has held general management and department leadership roles with major Fortune 500 companies.

Richard (Rick) Stein, Vice President, Fresh Foods, Food Marketing Institute

Rick Stein joined FMI in 2014 and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies. These categories include everything from dairy, frozen, meat, poultry, seafood, and produce to service departments, including deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Stein spent 30-plus years in a wide range of retail grocery merchandising and marketing responsibilities. Most recently Stein was the vice president of retail marketing execution for Safeway Stores, Inc. Previously, he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, and marketing/merchandising. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.

Click here to register for this complimentary webinar.

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