Mirko is the founder and Chairman of TWICE Fashion Accessories and founder and managing director of OmniChannel China.

He hails from former East Germany where he left after the country's reunification in 1990 to study law in Hamburg. After nine years of legal study, three law degrees and a book on China’s bankruptcy law, he started to work as an associate lawyer for Freshfields, a large UK law firm in China only to discover that being a lawyer is the last thing he wanted to do. To the dismay of his mum he left law practice behind and jumped into the ocean - as the Chinese say when someone becomes an entrepreneur and starts his own business. In January 2006 Mirko and his wife Tina founded TWICE Fashion Accessories. TWICE is China’s first and still to date only affordable luxury fashion accessories chain store concept. Mirko has recently moved into a chairman role at TWICE while Tina is still involved in day-to-day operations of the company. In August 2016 he co-founded, with Marco van Eersel, OmniChannel China, a consultancy that offers strategic market entry advice to European and North American brands for online and offline retail solutions. It is here where he employs the ten years of learnings and experiences of starting and running his own fashion brand in China through own stores, franchise stores and e-commerce stores on TMall and WeChat.

If not in the office, Mirko is spending time at home and in nearby Chaoyang Park with his wife Tina and their two sons Magnus and Linus and their daughter Nailah. He is also an avid sportsman with a long history in semi-professional competition in soccer and tennis since his early childhood. He's a passionate runner and has participated in international triathlons in New York and Beijing. Mirko loves reading, mostly on business. If he's on that rare holiday, a great Kurt Wallander detective story by Henning Mankell allows him to forget about all the trials and tribulations of a typical entrepreneur.

Mirko was a member of the Beijing Chapter of global entrepreneur network EO from 2008-2016. He served on the board of the local EO Chapter as President, Learning Chair as well as Membership Chair. Coaching young and aspiring entrepreneurs is one of his passions.

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Mirko Wormuth

Regions & Countries
ChinaGermanyHong Kong
Fashion/Luxury GoodsBusiness Strategy & DevelopmentOnline/Offline Retail

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