Step Stones to Global PR

Step Stones was a series of interviews with representatives from our partner agencies from across the globe, who gave insight into the challenges and issues involved in international PR operations within their regions.

BULGARIA

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel, and why the high acceptance of new communication channels causes problems in the use of the local language.

FRANCE

Learn why you have to think French in order to do successful PR in France, how to get time-challenged journalists to take time for a product launch event and the difference in Northern and Southern European punctuality with French PR expert Sandra Labérenne.

GERMANY

Wibke Sonderkamp provides insights into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and clients who had to be re-animated with some excellent German beer after their first encounter with the shockingly outspoken German press.

DENMARK

In PR, this little Nordic country has developed a taste for online communication, Social Media and other alternatives to classical PR, as Jess Myrthu reports.

ITALY

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate Social Media and classical press release distribution to fulfill the needs of today’s media professionals in Italy.

JAPAN

Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs us about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority.

CHINA

The Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet nation worldwide? Just read what Kelvin Chen, Executive Associate at EASTWEST Public Relations, has to say about the challenges of PR in China.

SPAIN

Spanish people are considered to be very communicative anyway, in the design oriented Spanish cities such as Barcelona creativity and flexibility can be a huge success factor for PR and communication activities. PR expert Josep M. Iglesias shares some insights into PR practices with a Spanish flavour.

FINLAND

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1,500 km of Russian border, over 100 000 lakes and 5.3 million people living in an area which is almost the size of France. Find out if and how these facts influence the way PR is done there.

INDIA

Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, explains why PR is highly localized in India and why a lot of overseas companies fail here in their overall marketing and PR strategies. Additionally, he explains the mobile revolution in India and the increasing acceptance of the new communication channels in this market.

LATVIA

In our interview, PR expert Vita Savicka explains how the financial crisis influenced PR practices in Latvia. She also explains the evolution of the local media landscape and general local differences in PR practices.

CZECH REPUBLIC

The demand for professional PR support by local PR experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn more about current communication trends in today’s interview with PR expert Martin Frydl.

VIETNAM

The communication specialists at VERO Public Relations give us an insight into the general development of PR and current media and communication trends. Recent PR examples demonstrate how to utilize these trends to do successful PR in Vietnam.

KOREA

A country in which Confucius and social media influence PR practices – we thought this sounded interesting and talked to John Kim, CEO of GlobalCom’s Korean partner agency.

USA

Will traditional media die out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, explains the advantages and disadvantages of this development and its influence on PR practices. He also thinks third party media will make a comeback because there is still a need for quality and verified news.

BELGIUM

Find out how social media is being used in Belgium and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels.

ARGENTINA

Known to be very sociable and outgoing, most southern American regions welcomed social media with open arms. Meanwhile, in Argentina, building and maintaining relationships with bloggers and monitoring blogs and other social accounts for a large part of the daily PR work, as PR expert Ana Laura Esposito tells us.

PORTUGAL

Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal success-fully utilizes new communication channels and PR opportunities in their daily work practices.

MALAYSIA

Alice Yong from Malaysia tells us about the latest trends and changes in PR in her region. Read how traditional media is combined with social media and what PR for the Malaysia Fashion Week can look like.

SWEDEN

Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.

Click to download GlobalCom PR Network's guide: "Step Stones to Global PR".

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