Verizon has signed a new 10-year technology marketing agreement with the NFL that sources said was worth more than $1B. Verizon, the biggest buyer of sports media and one of America’s biggest sponsorship spenders, has been an NFL sponsor since '10.
As fall sports open under a new normal, no one is going to be happier about the return of these games than the athletics directors who still are dealing with the financial and scheduling impacts of last year’s cancellations, as more than $171 million is scheduled to exchange hands this season for Football Bowl Subdivision (FBS) non-conference games, according to USA Today.
Heinz may be on the way out as naming-rights partner for the Steelers' venue after this season, but after a relationship spanning 20 years, the brand affinity among the two sides remains strong, according to Sports Business Journal.
Hawaii went from the lowest increase in COVID infections, to the highest vaccination numbers in the United States, to some of the highest infection rates, while tourism is booming. Today Governor Ige reacted after hospitals are filling to capacity in the Aloha State.
Who was the first president to throw the ceremonial first pitch at a Major League Baseball game? Last Week’s Answer: Lichtenstein has competed the most times in the Summer Olympics, but has not won any medals.
NBC has "sold out of about 85% of its commercial time in Super Bowl LVI." NBCUniversal said that the net is "pacing way ahead of where it was at the same point when it last aired" the Super Bowl in 2018, adding that NBC "doesn’t typically reach the same level of sold time until January" according to Ad Age.