The International Olympic Committee announced on Oct 29 that ANTA has become its official sportswear supplier through the end of 2022 at a signing ceremony at the Olympic Museum in Lausanne, Switzerland.
The agreement, which includes apparel, shoes and accessories, will see ANTA supply IOC Members and staff with sports apparel for the Winter Youth Olympic Games Lausanne 2020, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the YOG Dakar 2022, as well as for the IOC administration's needs in Lausanne.
ANTA, which is also the official sports apparel partner of the Beijing 2022 Organizing Committee, is the first Chinese supplier of sportswear uniforms to the IOC.
ANTA Sports Products Limited, one of the leading sportswear companies in China, has been the official sports apparel partner of the Chinese Olympic Committee since 2009.
The company also provided IOC uniforms for the Olympic Winter Games PyeongChang 2018 and YOG Buenos Aires 2018.
During the signing ceremony, IOC President Thomas Bach said: "ANTA is a strong partner of the Olympic movement, and we thank it for its commitment to sport in China as well as its partnership with the Olympic Winter Games Beijing 2022. We look forward to wearing its uniforms with pride in Lausanne, Tokyo, Beijing and Dakar."
Ding Shizhong, chairman of the board and CEO of ANTA Sports, said: "We feel honored to work with the IOC. We will take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture."
Ding said as their brand grows in China and the international market, the company will keep promoting the Olympic spirit and culture by helping consumers approach the Olympics in a more accessible way, bringing the spirit of sportsmanship into everyone's daily life."
Source: China Daily