IRI Leverages Research Now Panel to Enable Insights from 1 Million Consumers and Predict Purchase Behaviors

CHICAGO — Oct. 14, 2015 — IRI™, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that 1 million of Research Now’s consumer panelists have been appended with IRI ProScores™ for a broadly expanded capability to select consumers and shoppers based on their predicted purchase behavior. Through this capability, CPG marketers will gain expanded profiles of high-propensity shoppers with new and unique insights into their motivations, psychographics, life stage and lifestyle characteristics, shopping behavior and media habits.

IRI ProScores, the industry’s most advanced purchase-based, predictive shopper insights solution, enables CPG manufacturers and retailers and their marketing agencies to identify shoppers with the highest-dollar opportunity and precisely engage them to collect insights into their behavior and understand the influences of that behavior across the new path to purchase. Leveraging cutting-edge analytical techniques and rich data assets, including purchase data from the IRI Consumer Network™, IRI estimates all 125 million U.S. households’ propensity to purchase across a broad set of CPG categories, subcategories, brands and stores. Leveraging IRI ProScores predictive models, marketers can directly identify and engage their most valuable consumers and shoppers based on actual dollars spent in a category, on a brand and in a specific store.

With this new integrated dataset, CPG marketers will have access to:

  • Deep profiling of high-propensity shoppers and hard-to-find segments for sample selection and marketing plan activation
  • Purchase- and segment-based targeting for qualitative and quantitative research, especially new product concept testing
  • More granular survey results, which demonstrate marketing impact on either high- or low-propensity shoppers

  • Large samples of emerging and rapidly growing consumer segments for deeper insights, achieved by also linking Research Now’s consumer panel to IRI’s industry-leading MillenniaLink and SPINS NaturaLink segmentations to identify key millennial and “natural/organic” consumers

“By connecting IRI’s proprietary segmentations and granular (all-outlet) purchase data from the IRI Consumer Network to an expansive, flexible and highly regarded research panel like Research Now, the CPG industry will be able to uncover new insights into what drives purchase behavior,” said Robert I. Tomei, president, Consumer & Shopper Marketing, IRI. “Marketers also will have a new tool to uncover white space and innovation opportunities with enhanced product and concept testing.”

By appending IRI ProScores to the Research Now panel, IRI will be able to provide new and expanded survey-based research insights that complement and go well beyond current capabilities already available through the IRI Consumer Network.

“With the largest, best-profiled global research panel, Research Now fuels solutions,” said Greg Ellis, executive vice president, Integrated Data Solutions, Research Now. “We are proud to serve more than 3,000 customers, including the world’s leading market research, advertising, consulting and corporate clients, to power innovation like IRI’s ProScore brand and category purchase propensity scores.”

Coding of Research Now’s panel with IRI’s ProScores, millennial and natural/organic segmentations is available today.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GuestMetrics, GfK, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu-Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.

About Research Now Group, Inc.

Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insight solutions. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels, as well as mobile, digital and social media technologies. The company operates in 38 countries, from 24 offices across the globe, and is recognized as the market research industry’s leader in quality, scale and customer satisfaction.

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