The Greek government is developing a 10-year strategic plan for the country’s linchpin tourism sector to boost its long-term prospects and improve infrastructure, competitiveness and sustainability.
The new strategy, which will be developed in consultation with the private sector, comes as Greek tourism faces growing pains and new challenges that have started to weigh on performance. The government expects to detail the new plan by early next year.
In the past seven years, Greek tourism has boomed. Since 2012 the number of foreign visitors to Greece has almost doubled to 33 million last year, while tourism receipts have grown by a third to €16 billion. Last year, the sector grew by some 6.9% helping to drive overall Greek economic growth.
With its vast cultural heritage and sunny Mediterranean climate, Greece is already one of the world’s top tourist destinations and is on track to rank among the Top 10 in coming years.
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