Greek wines have been undergoing a quiet revolution as increasingly innovative and sophisticated Greek winemakers have focused on quality production and overseas markets, translating into growing foreign sales.
In the past five years, the industry has seen a rise in both export volumes and – more importantly – a rise in export value, with Greek wines increasingly commanding premium prices abroad. In Germany, the U.S., Canada, the UK and Japan – leading markets for Greek wine exports – the prices commanded by Greek wines have risen by more than 20% while export volumes have also grown.
Industry experts say that Greek wine has arrived. And today international sommeliers discuss the intricacies of Greek varieties, like a crisp white Moschofilero or a velvety red Aghiorgitiko, with the same seriousness devoted to the subtleties of vintage Burgundies.
Greece boasts more than 300 indigenous grape varieties and a great diversity of growing conditions – from the fertile plains of Macedonia to the arid, volcanic soil of Santorini. Beginning some four decades ago, new generations of Greek winemakers have placed their bets on perfecting the unique flavors produced by native varieties and terroirs rather than imitating international styles.
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