In this first 2013 revamped edition of PR/Marketing trends in Asia, we take a look at China's new internet identity management policy, which will help get rid of the social media's 'zombies', who create 80% of the internet 'digital noise'. For businesses that have operations in China, this means that marketing managers will have to concentrate their efforts on finding ways to generate genuine digital interaction with their audience.
What does it mean when a key player from the Chinese solar industry gets a delisting warning from the NYSE Exchange? With already 110 billion yuan debt, 2013 will be a hard year for China's solar industry. Additional government funding is unlikely to bail-out 'non-performing' manufacturers of solar equipment in the years to come.
According to statistics, 97% of small businesses use email marketing to connect, inform and build trust with customers. With these 5 steps, you make sure your message do not end up in your contacts' junk mail box.
The must-known 7 habits for PR professionals will give you a few a refresh on good habits that help you make things happen.