Poland was placed among the 20 most valuable national brands in the report published in the latest Journal BrandFinance. Its value has proven to be the fastest growing in the world.
Poland has been named as the biggest winner of rating, because of the highest percentage increase in brand value in 2012 (75%) - from USD 271 to 482 billion, moving up from 24th to 20th place. The authors of the report perceive the reasons of success in positive economic growth predictions. "Poland’s economy just keeps growing" - the report says. Also the organization of Euro 2012 football competition by Poland had a positive impact on the image of the country.
The first place in the ranking, like the year before, was taken by the United States. Second place went to China, which overtook Germany - the third in the current statement. Poland was placed among others followed by Austria, Finland and Norway.
BrandFinance Journal is published by London-based Brand Finance Institute, which is focused on with brand management consulting. Nation Brand 100 report combines a wide range of economic, demographic and political factors in the countries.
August 27th in Warsaw, the Chinese delegation of Councellors' Office of the State Council (COSC - Advisors to the Council of State) was hosted. As part of the program prepared by the PAIiIZ the guests met with representatives of Ministry of Treasury and National Bank of Poland.
The meeting with the Undersecretary of State in the Ministry of the Treasury, Mr Rafal Baniak, concerned the Privatisation Plan of Polish government, which foresees the privatization of 300 companies.
Andrzej Raczko, Board Member of the Polish National Bank stressed that Poland managed to avoid the crisis that has hit the rest of the countries of the European Union, among others by maintaining by Polish employers the level of hiring at a relatively high level, stimulating exports by weak zloty as well as precaution of Polish banks when using financial instruments.
Members of the Chinese delegation suggested that the introduction of convertibility of the yuan to the złoty would attract Chinese businessmen and tourists to Polish, what Andrzej Raczko found as valuable consideration and said that NBP is open to talks with the Chinese side on this issue. The delegation also met with Waldemar Kuczyński, first minister of privatization in the Third Republic of Poland. Minister Kuczyński approached Polish history and objectives of the privatization process, business valuation models and the model of functioning of the Warsaw Stock Exchange.
The representatives of PAIiIZ presented investment climat in Poland and activities of Agency as far as China - Poland ecomonic cooperation is concerned. The aim of Poland is to become China's most important partner in Central and Eastern Europe, Mr President Slawomir Majman said.
The Chinese side expressed its appreciation for the stability of the Polish economy. Members of the delegation noted that Poland is also an attractive country for tourism and opening up to Chinese tourists would be a promising step.
Councellors' Office of the State Council is an advisory organization under the direct authority of the State Council PRC, indicating the main lines of action to government. (PAIiIZ)