Beijing 2022 has officially launched its marketing programme for the Winter Olympic and Paralympic Games. The marketing programme is made up of three key parts, including a sponsorship programme that grants enterprises the right to use the marks and related intellectual properties of Beijing 2022.
Feb. 24 2017, President Xi Jinping has stressed that the city planning and construction in Beijing, and preparation for the Beijing 2022 Winter Olympic Games, are two important missions for the city in the present and near future. Xi, also general secretary of the Communist Party of China Central Committee and chairman of the...
28 February 2017, Wisdom Sports said the Group entered into a joint venture agreement with Circlic Interactive Tourism Sdn Bhd (CIRCLIC).
Chinese buyers including materials giant Amer International and CITIC Securities Co Ltd are readying a rival 246-million-pound ($305 million) bid for English soccer club Southampton, a source with knowledge of the plans told Reuters.
The International Olympic Committee (IOC) and Alibaba Group on 19 Jan 2017 jointly announced a long-term partnership through 2028.
Highest court hands Jordan partial victory over the lengthy trademark dispute with Chinese company Qiaodan Sports
China's top court issued a verdict on 8 Dec 2016 in a lengthy trademark dispute involving US basketball legend Michael Jordan's right to protect his name.
Talent & Team
Brazilian international midfielder Oscar was cheered by supporters of his new Shanghai club on 2 Jan 2017 where some media reports said he would earn nearly $500,000 a week, making him one of the highest-paid players in the world.
David Stern, then the NBA commissioner in search of new worlds to conquer, saw the potential. Leslie Alexander, the Rockets owner who on the day after the 2002 NBA Draft said Yao Ming would be the world's most popular athlete and the Rockets would become China's favorite team, predicted it.
Education & TrainingMORE
German soccer champions FC Bayern Munich have agreed a major partnership with the Sino-German Ecopark Qingdao, an experimental sustainable city development on the east coast of China. The agreement will see the Bundesliga side build a soccer school and education centre on the site, which is scheduled for completion in 2018.
China Golf - PGA Merchandise Show (CGS) is a national golf merchandise event endorsed by the China Golf Association, PGA, and other leading associations. A series of highly interactive activities onsite provide the golf apparel, equipment and simulator suppliers, as well as travel...
Delivered by sports executives, for sports executives, BOSS is globally recognised as the largest and most significant meeting for the sports industry in the region.
China's Policies and Planning
China's General Administration of Sport released a plan on 2 Nov 2016 to speed up the construction of winter sports infrastructure, aiming to build at least 500 skating rinks before the 2022 Winter Olympic Games.
A major component leading up to the Beijing 2022 Winter Olympics shot out of the gate and started heading down a promising course as the event's marketing effort was launched on Monday.
“China’s overall sports industry turnout will be amounting to more than RMB3tn ($460bn) by the end of 2020, accounting for one percent in GDP with the added value of sports service taking up 30 percent in the overall sports industry,” said the five-year plan issued by China’s State General Administration of Sports.
Li Ning Company is a sporting goods company established in 1990 by Mr. Li Ning, the widely known “Prince of...More
Viva China is committed to capturing the commercial value of various sports resources and using major sporting...More
Moag & Company is the world's leading dedicated sports, media and entertainment investment banking firm which...More
In 2000, Mason Gordon created SlamBall. The initial idea was to combine the elements of various competitive sports,...More
Jimmy Lynn is the managing partner of JLynn Associates, a global strategic advisory firm focused on sports-related media, marketing, and retail for a diverse set of clients including teams, athletes, leagues and associations, media outlets and other businesses. Prior to founding JLynn Associates, Lynn served as Vice-President,...More
Emmanuel Meril is very active in the sport industry: he advised the first European football players to play in the Chinese Super League (1996) and worked on the sport contracts of soccer players in China (Didier Drogba, Guillaume Hoarau, GaëlKakuta, etc.).More
Our current projects in the sports sector include:
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The Oakland Raiders are "close to securing bank financing from lenders including U.S. Bank, potentially reinvigorating the team’s effort to secure a stadium in Las Vegas," according to the SportsBusiness Journal. The move "comes with NFL committee meetings scheduled for March 6-8 in Palm Beach, Fla., when key...
On October 18th 2016, Li Ning and Willy Burkhardt, the President of Iconix Brand Group Inc’s international business, formally signed a new cooperation contract. The Li Ning Company and Iconix Brand Group established a partnership under which Li Ning will exclusively manage Danskin on the Chinese mainland and Macao. According to...