Xi stresses preparation for Beijing 2022 Winter Olympics

Feb. 24 2017, President Xi Jinping has stressed that the city planning and construction in Beijing, and preparation for the Beijing 2022 Winter Olympic Games, are two important missions for the city in the present and near future. Xi, also general secretary of the Communist Party of China Central Committee and chairman of the...


Intellectual Property

Talent & Team

Shanghai fans flock to airport as Oscar arrives in China

Brazilian international midfielder Oscar was cheered by supporters of his new Shanghai club on 2 Jan 2017 where some media reports said he would earn nearly $500,000 a week, making him one of the highest-paid players in the world.

NBA's presence in China grows on foundation built by Yao Ming, Rockets

David Stern, then the NBA commissioner in search of new worlds to conquer, saw the potential. Leslie Alexander, the Rockets owner who on the day after the 2002 NBA Draft said Yao Ming would be the world's most popular athlete and the Rockets would become China's favorite team, predicted it.

Education & TrainingMORE

Bayern Munich seals Chinese soccer school tie-up

German soccer champions FC Bayern Munich have agreed a major partnership with the Sino-German Ecopark Qingdao, an experimental sustainable city development on the east coast of China. The agreement will see the Bundesliga side build a soccer school and education centre on the site, which is scheduled for completion in 2018.


2017 China Golf - PGA Merchandise Show

China Golf - PGA Merchandise Show (CGS) is a national golf merchandise event endorsed by the China Golf Association, PGA, and other leading associations. A series of highly interactive activities onsite provide the golf apparel, equipment and simulator suppliers, as well as travel...

Business of Sport Summit (BOSS) 2017

Delivered by sports executives, for sports executives, BOSS is globally recognised as the largest and most significant meeting for the sports industry in the region.

China's Policies and Planning

Global companies invited to Olympics

A major component leading up to the Beijing 2022 Winter Olympics shot out of the gate and started heading down a promising course as the event's marketing effort was launched on Monday.

Chinese sports industry aims to reach $460b in 5-year plan

“China’s overall sports industry turnout will be amounting to more than RMB3tn ($460bn) by the end of 2020, accounting for one percent in GDP with the added value of sports service taking up 30 percent in the overall sports industry,” said the five-year plan issued by China’s State General Administration of Sports.


Li Ning Company is a sporting goods company established in 1990 by Mr. Li Ning, the widely known “Prince of...More
Viva China is committed to capturing the commercial value of various sports resources and using major sporting...More
Moag & Company is the world's leading dedicated sports, media and entertainment investment banking firm which...More
In 2000, Mason Gordon created SlamBall. The initial idea was to combine the elements of various competitive sports,...More


Jimmy Lynn is the managing partner of JLynn Associates, a global strategic advisory firm focused on sports-related media, marketing, and retail for a diverse set of clients including teams, athletes, leagues and associations, media outlets and other businesses. Prior to founding JLynn Associates, Lynn served as Vice-President,...More
Emmanuel Meril is very active in the sport industry: he advised the first European football players to play in the Chinese Super League (1996) and worked on the sport contracts of soccer players in China (Didier Drogba, Guillaume Hoarau, GaëlKakuta, etc.).More
Our current projects in the sports sector include:
  • Football
  • Rugby
  • Ice hockey
  • Boxing
  • Cycling
  • Education/Training

For more information about our private deal portfolio and services, or to make an appointment, please contact us.

CGA Highlights

Moag and Company Sports Notes (17 Feb 2017)

The Oakland Raiders are "close to securing bank financing from lenders including U.S. Bank, potentially reinvigorating the team’s effort to secure a stadium in Las Vegas," according to the SportsBusiness Journal. The move "comes with NFL committee meetings scheduled for March 6-8 in Palm Beach, Fla., when key...

Li Ning signs agreement with Iconix to manage Danksin in China and Macao

On October 18th 2016, Li Ning and Willy Burkhardt, the President of Iconix Brand Group Inc’s international business, formally signed a new cooperation contract. The Li Ning Company and Iconix Brand Group established a partnership under which Li Ning will exclusively manage Danskin on the Chinese mainland and Macao. According to...